It’s definitely NOT your imagination!  In the last decade or so we have been without a doubt bombarded with advertising at every turn – at the movies, billboards by the highway, gas pumps, etc.  You can’t get away from it, even if you tried.  Essentially, and this is just an opinion, the culprit for all this is… the camera!  The camera has proven itself to be an invaluable marketing tool for advertisers.  And as such, photography is at the core of the advertisement industry in promoting consumer goods and services on a global scale. 

With the use of camera in most advertisements, photo manipulation is not far behind.  In fact, it has come to the point where seeing photoshopped images on a daily basis are a regular occurrence that we do not really question – distorted images have become the norm. 

In this blog we’re not going to get into the ethics of photo manipulation.  Rather, we’d like to highlight the creativity and ingenuity behind some of the advertisements shown below.  Here are a few innovative advertisement campaigns that push the boundaries of our imagination.

 

Absolut Vodka - In an absolut world.

 

Amnesty International - After the Olympic games, the fight for human rights must go on.

 

Prockey - 100% water and sun proof.

 

Tylenol - Go back to normal.

 

BMW - Congratulations...

 

Kapiti - Designer ice cream.

 

Condomi - Fruit flavoured condoms that taste like real fruits.

 

Durex - XXL size condoms.

 

Durex - $140 or $2.50.

 

FedEx - World.

 

OT Formula - Builds strong teeth.

 

Heineken - Made to entertain.

 

Heinz - Hot ketchup.

 

Pringles - Hot & Spicy.

 

McDonalds - Premium roast coffee.

 

National Geographic Channel - HDTV.

 

New York Fries - Real fries in a fake world.

 

Pepsi - Pepsi Twist.

 

PETA - Want my body? Go vegetarian!

 

Soho - High Heels.

 

Viagara - A hard man is good to find.

 

Volvo - We're just as excited as you.

 

Unicef - Every child needs a family.

 

WWF - Save the forest.